Analytics That Profit- Our Blog.

I saw it on the internet so it must be true!

Things get a little squirrelly from the credibility standpoint when you see something posted as authoritative on the internet. Buzz Kill- Everything posted on the internet is not factual, regardless of how many links may point to it. How do you really know if it is true? Accurate?

How do I find Credible Data Sources?

Reality is, never present data that you cannot vouch for its authenticity. Click Here to look at some examples of social media posts that were inaccurate.  The United States Government even felt it necessary to have a law regarding this. While this certainly does not stop people from making outrageous claims, you can do a little research for yourself before you present data. Go to the source!

 Listed below are some of my favorite credible data sources. ( You can look at Data without subscribing- just click View Letter Archive) Open Science Network- This one is a BEAST!

Dig Deep. Dig Often.

These data sources are also very useful when creating Infographics.

phil wiseman founder analytics that profit

Phil Wiseman is the Founder of Analytics That Profit.

He is a certified Google analytics expert...

He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.


 He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.