Your Google My Business page is a great way for potential customers to discover you easily on internet searches.
It is FREE. Your business contact information, hours, phone, website, reviews, photos,etc are posted for the world to see at no charge to you. Sweet Deal! Have you verified your Google Page? Continue reading to find out what can happen if you don't.
It's Friday afternoon and I get a panic call from a franchisee of training services.
" I understand you are an expert in all things Google and I need your help, now."
Due to business growth they had recently relocated to a much larger and better facility. Corporate had recently unified all franchisee websites to a standard template and had migrated their website to the new format. This particular branch was well established and had great local branding. Almost overnight they went from page one to page none on Google.
Don't worry I told this brand new client. Do you have access to your Google My Business page, I asked. Yes. Great. Let's log in and update the information and get all the pieces talking to each other again. We login. They had never verified their Google My Business Page. In fact, there were multiple addresses and phone numbers on different pages as they had grown and relocated over the years. NONE were verified. A simple process just became unnecessarily complex.
Do you have access to your Google Analytics account? We can verify your page and delete the old ones. They did not have access to their Google Analytics and were not sure who did. This created a BIGGER problem. After numerous phone calls we were able to find out who could grant access to their Google Analytics and as I write this blog we are still waiting on an email for access. They are still invisible on Google.
All of these problems could have been avoided!
Here is what you need to do to prevent this from happening to your business.
Verify your Google My Business Page.
Know the Login & Password for your Google My Business Page.
Take ownership of your Google Analytics by knowing the Login & Password.
If you have any questions
Phil Wiseman is the Founder of Analytics That Profit.
He is a certified Google analytics expert.
He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.
He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing and is HubSpot certified as well as Social Media certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.