How often do you check email on your smartphone? Get directions? Search for a place to eat? Mobile usage is increasing. What does your website look like on a mobile device?
The research is in! The average mobile site loads in 6.9 seconds. Problem- almost 1/2 of users surveyed say they will leave a site if it does not load in 3 seconds. Bigger Problem- 3/4 of users surveyed said they will not return to a site once they have had that slow load experience.
Bounce Rate, users who leave your site without clicking past that first page, dramatically increases with a slow experience.
Conversions, those users that take an action that you desire e.g. purchase, download, signup, significantly increases with a simpler/cleaner experience. More is not better. Specifically in regards to the number of images an a page.
Why is this important?
As shown above, people are using their mobile devices to research your products/services. A poor mobile experience will cost you business.
Look at your mobile performance in Google Analytics.
Things you can do for a better mobile experience.
Design for Conversion- make it easy for the user to take the next step.
Set Benchmarks for Page Load- This should be included in your design specifications.
View your own site on Mobile- How long are you willing to wait?
Be a customer on your mobile site- Act like a customer. If it is complex for you then it is too complex for your users.
Not sure if your site is performing well on mobile?
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Phil Wiseman is the Founder of Analytics That Profit.
He is a certified Google analytics expert...
He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.
He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.